AMUL FRANCHISE BUSINESS OPPORTUNITY

Amul Parlours are exclusive Amul outlets which stores and sells entire range of Amul products. The outlets are spread over 100 to 300 Sq Ft in markets, premier educational institutes, hospitals,

Amul Parlours are exclusive Amul outlets which stores and sells entire range of Amul products. The outlets are spread over 100 to 300 Sq Ft in markets, premier educational institutes, hospitals, railway stations, bus stations, municipal corporation gardens etc. where there are high footfalls.

The franchisee will have a prebuilt shop / space in a good location either owned or rented. The franchisee is expected to bear the entire cost (viz. interiors and equipment, excluding property cost) of setting up the store which is expected to be in the range of Rs. 1.50 lacs to Rs. 6.00 lacs depending upon the format.

Our wholesale dealers will supply stocks at the parlour and the franchisee will avail retail margin. Retail margins will vary from product to product. Franchisee need not pay any royalty or share any revenue with Amul.

Working capital requirement would be extra depending upon sales volume. Expected monthly sales turnover will vary from place to place depending on location of the parlour. It may be in the range of Rs. 5 lac to Rs 10 lac per month.

Anyone with a very small capital base and good business acumen can become our franchisee. It requires very little investment and working capital.

We also provide additional retail margins, exclusive consumer offers, store inauguration supports, equipment purchase supports, free brand signage etc.

S.N.
Type of the format

Prebuilt Shop Reqd.

Investment by the franchisee
Avg. Returns on MRP

1

Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk

100-150

Rs 2.00 lacs (approx).Break up = Non-Refundable Brand Security – Rs 25,000 / Renovation – Rs 100,000 (approx.) / Equipments – Rs 70,000 (approx.) plus incidental cost.

Pouch Milk – 2.5%, Milk Products – 10%, Ice Cream – 20%

2

Amul Ice-Cream Scooping Parlour

>300

Rs 6.00 lacs (approx.) Break up = Non-Refundable Brand Security – Rs 50,000 Renovation – Rs 4,00,000 (approx.) Equipments – Rs 1,50,000 (approx.) plus incidental cost.

All Visicoolers and Deep Freezers should be Amul Branded to avail equipment purchase support amount.

About 50% on recipe based ice cream scoops / sundaes / floats / shakes / baked pizzas / sandwiches / cheese slice burger / garlic bread / hot chocolate drink (Amul Pro).

For pre-packed ice creams the margin would be 20% approx. These ice cream parlours will also sell other Amul products where the margins will be to the tune of 10%.

OUR PRODUCT

Amul Deshi A2 Cow Milk

Amul Cow Milk

Amul Gold

Amul Taaza

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